The Everything Guide to Mobile Apps

You'll Love This If:

• You want foolproof advice for creating and marketing mobile apps
• You want to increase revneus from mobile applications

With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover:

• What to consider when developing an app
• Which format best fits your needs and budget
• How to stand out in the app market
• The benefits of including apps in a marketing strategy
• How creating an app can improve business revenue

From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.

About the Author:

Peggy Anne Salz is the chief analyst and founder of MobileGroove, which produces and promotes custom research, strategic thought leadership, and knowledge resources for the global mobile industry. Her writing has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, and New Media Age. Peggy is also the author of the Netsize Guide, an annual mobile industry almanac.

Jennifer Moranz is a marketing executive with more than seven years of experience in the mobile apps industry. Jennifer worked across various aspects of the mobile landscape. She currently leads marketing for Crittercism.